VISUAL SALIENCE ANALYSIS

The Mountainview Learning team perform implicit and explicit research to help brand and business owners make better decisions, by understanding what your customers think and do – not what they say.

Winning The One Second Shopper

Up to 84% of advertising expenditure is wasted because consumers don’t remember seeing an advert or – if they do – they don’t remember which brand was being advertised.

We’re exposed to 1000’s of messages a day and our brains have become highly effective at filtering non-essential information. This is the reason most communications fail and the first challenge for any marketer or advertiser to address.

Historically, eye tracking studies have been used to try to better understand attention. The challenge with such tests is that they tend to be expensive, slow and unreliable – results are often based on small samples.

At Mountainview Learning we are now able to benefit from 1000’s of eye tracking studies with Visual Salience Analysis (VSA). Quick and low cost, VSA evaluates how the eye will navigate a communication to identify what will – and what won’t – get attention.

VSA is able to determine and calibrate for multiple variables, such as whether the communication is in isolation or in situ – or whether the communication is in a retail environment – or a print, outdoor or digital ad. Use VSA testing to understand how people will view your ad, pack or category, what will draw attention and highlight any issues – such as the brand not being noticed.

Contact us to learn more.

VISUAL SALIENCE ANALYSIS

The Mountainview Learning team perform implicit and explicit research to help brand and business owners make better decisions, by understanding what your customers think and do – not what they say.

Winning The One Second Shopper

Up to 84% of advertising expenditure is wasted because consumers don’t remember seeing an advert or – if they do – they don’t remember which brand was being advertised.

We’re exposed to 1000’s of messages a day and our brains have become highly effective at filtering non-essential information. This is the reason most communications fail and the first challenge for any marketer or advertiser to address.

Historically, eye tracking studies have been used to try to better understand attention. The challenge with such tests is that they tend to be expensive, slow and unreliable – results are often based on small samples.

At Mountainview Learning we are now able to benefit from 1000’s of eye tracking studies with Visual Salience Analysis (VSA). Quick and low cost, VSA evaluates how the eye will navigate a communication to identify what will – and what won’t – get attention.

VSA is able to determine and calibrate for multiple variables, such as whether the communication is in isolation or in situ – or whether the communication is in a retail environment – or a print, outdoor or digital ad. Use VSA testing to understand how people will view your ad, pack or category, what will draw attention and highlight any issues – such as the brand not being noticed.

Contact us to learn more.