We make brands first to mind,
first to find, and easy to buy.

 

Many of the most common marketing objectives and strategies today are based on out-dated theory and assumptions from the 1960s and 1970s.

While much of this thinking may seem intuitively appealing, and agreeable, many of the core principles are directly contradicted by real-world evidence. With better data and better insights, we teach marketers the strategies and skills that enable them to become more effective decision-makers.

 
 

 

With billions of dollars being spent on marketing activities each year, and only a few brand owners succeed in delivering growth, it has never been more important to have the science and skills to succeed. We achieve this through workshops and learning, brand insights and consumer research.

For business leaders and brand owners, having effective, evidence-based strategies and skills may be the difference that determines success or failure.

  • "We have not replaced judgement and intuition but have reduced uncertainty and debate within the organisation, greatly enhanced our productivity, and helped us to grow the value of our brand assets."

    President
    Mars
  • "The MountainView team helped us to find smarter ways to improve value perception in our stores. This is where we can deliver the most value for our customers and for the business."

    Vice President
    Asda Walmart
  • Eye-opening at many levels... it challenges assumptions you might have on how to grow a brand. Ultimately, this will make you re-think strategies and tactics.”

    Marketing Director
    The Coca-Cola Company
  • "We wanted to take a more scientific approach to marketing, we just didn’t know how to get the whole business to understand and embrace it. MountainView helped to bring it to life in a way that we could adopt it much faster and more effectively."

    SVP Insights & Analytics
    ConAgra
  • “Mountainview was able to translate the most complicated scientific insights into practical tools, making an enormous contribution to our strategies for growth.”

    Chief Marketing Officer
    Mars
  • “The feedback from our teams on this programme is simply phenomenal.”

    EVP
    Unilever
  • “I knew we weren’t doing everything we could to grow but I just couldn’t put my finger on it. Until now that is. This way of thinking has been a revelation.”

    Marketing Director
    Kellogg's
  • “MountainView is unique. They harness the learning from the social sciences to help create compelling and innovative solutions for business and brands."

    Chief Executive Officer
    Ogilvy
  • “The Mountainview approach has helped us to make smarter, evidence-based decisions, using an understanding of consumer psychology and behavior change to improve the marketing effectiveness.”

    Chief Commercial Officer
    Trainline
  • “A real source of competitive advantage. That is providing our competitors don’t get hold of it first.”

    Vice President
    Wrigley
  • "The engagement with Mountainview Learning has completely transformed the way we think about growing the business because it has challenged long-standing marketing paradigms that get in the way of driving profitable growth.”

    Vice President, Insights
    SC Johnson

Workshops &
Learning Programmes

Most businesses will learn with enough time and investment. However, the ability to build and sustain a competitive advantage relies on your ability to know more and to know faster than competitors.

Our workshops and learning programs have a simple goal: to accelerate the learning curve within your organization

We provide business leaders, brand owners, creative and media teams with the science, strategies and skills needed to be effective.

These workshops focus on: marketing fundamentals, creative effectiveness, building distinctiveness, effective media planning, influencing behavior, leadership.

Brand Insights &
Consumer Research

Our research is oriented around the simple finding that consumers are very poor (low awareness) of why they buy and why they don’t buy.

Our expertise is discovering the things consumers are not aware of and to ensure we are the first brand to mind when the consumer is ready to buy.

Through a combination of explicit and implicit tools we are able to reveal:

1.  How is my brand recognised?
2. What is my brand remembered for?
3. When is my brand thought of?

We have a dedicated research team that help answer these fundamental questions.