We make brands first to mind,
first to find, and easy to buy.
Many of the most common marketing objectives and strategies today are based on out-dated theory and assumptions from the 1960s and 1970s.
While much of this thinking may seem intuitively appealing, and agreeable, many of the core principles are directly contradicted by real-world evidence. With better data and better insights, we teach marketers the strategies and skills that enable them to become more effective decision-makers.
With billions of dollars being spent on marketing activities each year, and only a few brand owners succeed in delivering growth, it has never been more important to have the science and skills to succeed. We achieve this through workshops and learning, brand insights and consumer research.
For business leaders and brand owners, having effective, evidence-based strategies and skills may be the difference that determines success or failure.
Workshops &
Learning Programmes
Most businesses will learn with enough time and investment. However, the ability to build and sustain a competitive advantage relies on your ability to know more and to know faster than competitors.
Our workshops and learning programs have a simple goal: to accelerate the learning curve within your organization.
We provide business leaders, brand owners, creative and media teams with the science, strategies and skills needed to be effective.
These workshops focus on: marketing fundamentals, creative effectiveness, building distinctiveness, effective media planning, influencing behavior, leadership.
Brand Insights &
Consumer Research
Our research is oriented around the simple finding that consumers are very poor (low awareness) of why they buy and why they don’t buy.
Our expertise is discovering the things consumers are not aware of and to ensure we are the first brand to mind when the consumer is ready to buy.
Through a combination of explicit and implicit tools we are able to reveal:
1. How is my brand recognised?
2. What is my brand remembered for?
3. When is my brand thought of?
We have a dedicated research team that help answer these fundamental questions.
