WHERE TO START
The first step is never easy, but it’s easier when you know how.
Here you’ll find the 3 most common starting points.
WHERE TO START
The first step is never easy, but it’s easier when you know how.
Here you’ll find the 3 most common starting points.
Discover Your Assumptions
Our assumptions about marketing are (often) the biggest barrier to marketing effectiveness.
One of the first steps we take it to understand whether the teams are aligned. Misalignment is one of the greatest sources of inefficiency in terms of time and investment wasted.
Our marketing audit investigates:
1. Are we aligned as a team?
2. Are we aligned with the evidence?
We have surveyed over 10,000 marketers worldwide. Results provides benchmarking of your team (no personal data shared).
Take a short version of the survey here.
Analyse Your Buying Data
Thanks to decades of scientific research, we now know there are ‘laws’ that govern how brands compete and grow.
These laws reveal that some of the most widely accepted and commonly practiced marketing strategies are deeply flawed, leading to brand owners losing millions of dollars each year.
The first step in the development of an effective growth strategy is having an evidence-based understanding of how your brands compete and grow.
Our analysis will investigate the data for your categories to reveal the insights that can help your brands to grow.
Identify Distinctive Assets
For any piece of brand communication to work, people must be able to identify the brand that is being advertised.
Distinctive Assets are the learned associations which customers use to recognise and identify a brand.
The MountainView research team perform implicit and explicit research to provide actionable insights to brand owners.
For almost a decade, we have a strong track record using this research to improve comms & packaging effectiveness.